#Vacutaportocalie (#MYORANGECOW) a series of video testimonials ment to outline how dutch technology contributes to the improvment of Romanian dairy farming.
5 intensive dairy farmers, from different regions of Romania, were asked to remember the name of their first cow. Most of the cows where dutch – Holstein breed. During the interviews farmers also endorsed dutch products and technologies in video. Promotion of this on social channels led to greater engagement with targeted public.